What is Digital Asset Management?
Although the term DAM has the ring of something you would shout in frustration while frantically searching for a lost file, it actually refers to the one thing in the universe that could spare you such a fate.
Digital Asset Management is a combination of software, hardware, and workflow disciplines that transform your current array of files and storage practices into an efficient and secure electronic clearinghouse for storage, archiving, and distribution. At the core is a powerful database structured around your naming convention, file structures, and daily workflow. Key information, or meta-data, is extracted from your files and stored in specific, indexed and searchable fields within the database.
The end result is a secure, efficient, and powerful cost-saving tool that you can use to quickly identify and locate any file, anywhere on your network, quickly and easily.